Paytm Partners with Perplexity AI; Aims to Introduce AI-Powered Search Engine

In a bid to enhance AI experience of Indian consumers, leading payment platform Paytm has tied up with AI search engine Perplexity, which will enable the users to raise queries, while also facilitating them to explore various topics in their local language among many other things.

In an exchange filing on February 27, the company said, “Paytm (One 97 Communications Limited), India’s leading payments and financial services distribution company and the pioneer of QR codes, Soundbox, and mobile payments, has partnered with Perplexity to bring the power of AI to Crores of Indian consumers. Perplexity is the world’s first answer engine that delivers fast, clear responses with trusted sources in real time.”

It’s also addressing the need for instant and reliable information to propagate the message of informed-decision making in today’s fast-paced digital world.

By enabling AI-powered search in the Paytm app, users will be able to explore topics in their local language, while also helping them to make informed financial decisions.

The collaboration aligns with the company’s “broader vision of leveraging technology to drive inclusion and innovation, making AI an integral part of everyday life in India.”

Perplexity CEO Aravind Srinivas said, “I'm very excited to work together work with Vijay (Shekhar Sharma) and Paytm. They are very forward-minded and want to bring the cutting-edge search capabilities of AI to crores of Indians without them having to pay anything.”

Paytm founder and CEO Vijay Shekhar Sharma said, “AI is transforming the way people access information and make decisions. With Perplexity, we are bringing the Power of AI to millions of Indian consumers, making knowledge and financial services more seamless and accessible.”

He noted that the innovation enhances digital literacy and defines Paytm’s commitment to driving technological advancements for a smarter, AI-driven India.